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Innovative Deals
Whilst representing professional boxer Chris Eubank Jr, Jonathan negotiated co-promotional deals for the fighter from 2014 after only 11 contests. This trailblazing approach enabled Jr to benefit from the promotional fees, rights fees, broadcast fees and sponsorship fees from his own contests rather than just the fighter purse. He kept Jr as a free agent enabling him to work with different co-promoters and broadcasters this notably enabled him to challenge and win the WBA interim title in his 20th fight on Box Nation, fight on Sky Sports and then challenge Nick Blackwell for the British title on Channel 5. Jonathan negotiated increased fighter PPV revenue shares with BSKYB and ITV. Jonathan negotiated the deal for ITV to come back into boxing over 30 years after the Big Fight Live was first launched, with the new Pay Per View Channel ITV Box Office in 2017. These cutting edge deals enabled Jr to win the IBO world title on ITV Box Office in his 26th contest. Jonathan also negotiated the deal for Jr’s participation on the first eight man knock out boxing competition the World Boxing Super Series.
Chris Eubank Jr “Blue Trinity provides phenomenal advice and support, they have ensured that we have the ability to achieve the best commercial results both in and out of the ring”
Whilst representing Grime recording artist Big Narstie, Jonathan negotiated a co-production deal with Channel 4 for his own show. This was the first time a Grime artist has owned and produced a TV programme for a mainstream television channel. He had editorial control, rights ownership, and production revenue share rather than just a talent fee. Jonathan also negotiated ground breaking deals for the artist with McDonald’s, BBC and YouTube.
Big Narstie “Having Blue Trinity in my team means that I don’t have to just settle for what’s offered but instead get every penny that I generate as an artist”
Whilst representing celebrity trainer and fitness instructor Ullisses Jr, Jonathan negotiated a revolutionary combined endorsment and product line deal with BiotecUSA. This gave Ullisses revenue share, product ownership and rights fees with one of the highest ever endorsement revenue cheques recorded within the bodybuilding/fitness industry. He also negotiated trendsetting deals for Ullisses with Reebok, YouTube and Amazon.
Ullisses Jr “Blue Trinity are able to offer a fresh perspective and the legal protection they offer is the best out there”
Whilst representing influential music management companies Jonathan has negotiated innovative revenue deals. With the music industry in a constant state of change Jonathan’s innovative approach led him to be particular instrumental in advising on new music based digital services. He has advised on music issues across the media spectrum and has strong expertise in live events, artist protection, publishing and independent labels.
His reputation extended to the field of athletics and he played an influential part in athlete representation at the London 2012 Olympic Games. He also sat on the Board of Trustees for a charity focused on youth participation in sports and elite athlete development. He advised the charity and its affiliates on a range of issues including preparation for the London 2012 Olympics and legacy issues after the games. He provided a legal surgery to athletes surrounding endorsement contract negations after the games.
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Community Work
Jonathan takes great pride in his work in the community. He believes that it is incumbent on all people to try and serve or give back in some capacity, and do what they can to make society better.
In 2009 he was sought out by the NARM (Naming and Role Model) project, following an extensive public nomination process. The project was funded by the Heritage Lottery Fund, highlighting African British male role models from 1907 to 2007 in various fields of endeavour; Academia, the Arts, Business, Civil Rights, Education, Faith, Law and Politics. He participated as one of 32 living role models, alongside notable individuals such as Courtenay Griffiths QC, Mervyn Lyn, Darcus Beese, Lord Herman Ouseley, John Amaechi and Ozwald Boateng. The project included workshops at schools and youth centres. He also participated in the exhibitions held in Libraries and Civic Centres celebrating black history month.
In 2016 he was given the Legacy - Rising Star Award. The award was given in recognition of the importance of successful individuals who work collectively to ‘give back’ and in so doing contribute to the establishment of a community wide legacy culture of pride and independence. Other Legacy awardee’s included Dianne Abbott MP, Courtenay Griffiths QC and Dr Yvonne Thompson CBE
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Contact
To contact Jonathan please call his PA on 020 3674 6874
Or via email jonathanetuk@bluetrinity.co.uk